Art Direction + Visual Design + Strategy + Creative Direction
Client: Unilever / Sedal
Brief: Unilever’ aimed to create awareness of their new Sedal Color Vital, a product line that protects hair dye for up to 4 weeks, through a strategy were consumers could learn about the product and sample it through a combination of digital and traditional mass media.
Solution: A PR based strategy that showcased the product line through mass media, while inviting consumers to follow the lives of celebrities so they could see how their colour stayed rich and beautiful for 4 weeks through the use of Sedal Color Vital. Share revenue increased, with the brand taking the lead in hair care market in Mexico.
* Spaces designed by Sam Flores.