Art Direction + Visual Design
Brief: Axe(LYNX) wanted to promote their new unisex for him, and for her line of deodorants. The brand aimed to be an ambassador of freedom from behavioral restraints where everything is good as long as it feels good.
Solution: A multimedia campaign, that presented target consumers with solutions and guidance for dealing with the end of the world. The message was to reach mainly through inter-user networking, where they would help each other survive.