Art Direction + Visual Design + Concept Art
Brief: Chips, a popular potato chips brand from Mexico, wanted to convey the extra-crunchiness of their chips through print media.
Solution: Original art and designs were developed, for use in print media, with different types of experiences. In one, the user would see a cartoon character moments about to produce a massive crunch, while in the other the user would have the opportunity to produce a "crunch" sound by tearing part of the page of. The tea-off would be layered with special paper to produce a loud raspy sound, similar to the light crunch heard when sometimes bites on a potato chip.