UI/UX + Art Direction + Visual Design
Client: Unilever / Holanda
Brief: Unilever wanted to increase awareness of their Holanda ice cream brand across Mexico through a strategy that integrated mass media with a strong digital interactive component.
Solution: A campaign that invited people to exchange smiles for Ice Cream through experiences combining digital and traditional media. The smiles were registered into a symbolic digital record of Mexico’s happiness through a web app, and an outdoors installation called the “Happy Machine”. The smile count ended on April 11, the day when a massive event was held for people to celebrate Mexico as the happiest country with free ice cream and outdoors music.
The brand’s popularity increased greatly, as it became a reference for sharing and having a good time with friends.
*Creative Direction & Strategy byXabi Liceaga.
* Spaces designed by Sam Flores.