UX/UI Design + Concept & Strategy + Art Direction + Creative Direction
Brief: Scribe needed to increase awareness and develop engagement of their target consumer with their product line of papers for office and educational use. This was to be executed across Mexico through a variety of media.
Solution: A mass media and digital campaign that provided a friendly stage for people to show their creativity. People were invited to design an Alebrije, a creature from Mexican Folklore, through an experience that integrated app, web, and interactive outdoor pieces. The most creative creature creators won the opportunity to fly around the world to keep developing their creativity with Scribe.
Scribe reported a significant increase in share revenue, with the brand expanding their presence in other parts of South America. The strategy was complemented with real life Alebrije exhibitions and contests involving well known and rising artists in order to extend their identity as a supporter of creativity.
* Interaction spaces designed bySam Flores.
App test: http://goo.gl/LC1Mol