UX/UI + Art Direction + Concept & Strategy + Creative Direction
Client: Pepsico / Sabritas
Brief: Pepsico wanted to increase engagement of their target audience with their Simpson’s themed Tazos. Tazos are playing discs included as a toy in different snacks, and as an item with many years of releases it has become popular among many generations of consumers.
Solution: A multi-platform digital strategy that combined mobile, web and social media to create an experience where users could digitize their tazos(playing discs) found in special snacks, for playing, trading and special promotions and rewards from the brand. The core of the experience combined:
1. Mobile App: for users to digitize, upload and check tazos in their gallery(collection)
2. Site:: for users to manage their colection and play alternate games and receive promotional information. It also enabled users to sheare their accomplishmentswithin the platform.