Art Direction + Visual Design + UI/UX
Client: Unilever / Primavera
Brief: Unilever’s Primavera brand wanted to become the leader in margarine sales by increasing awareness and engagement with their target consumer.
Solution: A mass media campaign that offered its target an opportunity to design and win the house of their dreams. Through a simple website interface, participants were able to design a house, for submission into a voting network. The most liked one would be made, and awarded to the holder of the winning ticket found inside the branded products
The brand’s notoriety increased, with nationwide participation, and an improved online presence based on the dialogue that happened between consumers as they shared their dream home.
* Creative Direction by Facundo Romero
