UX/UI + Digital Strategy + Art Direction + Creative Direction
Client: Jugos Del Valle
Brief: Jugos Del Valle, a popular Fruit brand in Mexico, wanted to increase engagement with their consumers by taking over the feel of the summer.
Solution: An creative campaign in which the audience was invited to share happiness along a virtual road. The road could be found and tracked through an app, which could also be used to send messages to others users on the path. Commuters received messages of joy and samples of juice along the way, to make the journey to their destination a sweeter one.