Art Direction + Concept & Strategy + Creative Direction + Visual Design
Client: Nestle / Nido
Brief: Nestle wanted to create awareness of their Nido product line of milk cartons for children aged 6 and younger.
Solution: An integrated campaign with print, digital, TV & outdoors media that enticed children to learn about the product and try it. Visibility was increased through events where the product was sampled and spaces for play were made available.
The product's share revenue went up with numbers reflecting great reception across the target audience on a nationwide scale(Mexico). The brand extended the strategy’s duration and expanded it’s reach, becoming the most important milk product for children on the go.
* Play spaces designed by Sam Flores.