Art Direction + Visual Design + Visual Concept
Brief: Bacardi wanted to freshen up their image, presenting themselves through 360 media in a way that spoke to the latest (and youngest) aspirants of "cool".
Solution: A visual campaign was developed, with high impact communication that presented the brand and it's varieties Blanco, 8 Years, and Anejo in a variety of styles and tones. Each graphic style, was referred to as a "reaction". "Reaction", because the word stands for an event that happens due to something different existing. A brand that can react to anything, can listen and speak to anyone.
Hence, Bacardi Reaction.