Art Direction + Digital & Integrated Design + UX/UI / Concept & Strategy
Objective: Show the New Samsung S3 to the world through a unique and far-reaching mass media campaign.
Solution: A cross-platform experience that connected people through a digital torch relay, for nomination and selection of the 8 “real-life” torchbearers for Mexico in the London 2012 Olympics. The digital ecosystem was supported by 360o advertising PR, and marketing across social media, web, print media, TV, events, and promotions.
* Creative Director for Digital Development: Facundo Romero
Mexico CNN: http://goo.gl/eetV0K