Creative Director + Art Director + Concept & Strategy + UX/UI Design + Original Art
Brief: Increasing brand awareness among a new generation of consumers, while developing engagement through a 360 degree campaign that combined digital, traditional, and alternative media.
Solution: A multi-device experience that provided people with a platform for creating colourful creatures through web, mobile, tablet, and public installations interfaces. The 3 most “liked” creators won a trip around the world, as an opportunity to keep developing their creativity.
The Digital part of the campaign was complemented by traditional media (TV, Outdoors communication, celebrity supported PR , etc) and a nationwide invitation for on-the-rise and established artists to create large real life Alebrije creatures. The second stage of the campaign culminated with the Artist-created Alebrijes parading through the city for everyone to enjoy.
Scribe reported a significant increase in share revenue, with the brand expanding their presence, and the strategy into South America.
Creativity and culture combined through technology showed people how everyone has the power to make something special.
* Installation spaces designed by Sam Flores.
App test: http://goo.gl/LC1Mol