UX + User Interface + Digital Art Direction + Visual Design
Client: Ottawa Senators / Idea Rebel
Brief: A new user experience, and interface of the digital cross-platform game "Pick N' Play" while integrating a special point reward system from a partner brand(Casino).
Solution: A complete redesign of a higher experiential level across all devices and platforms. A key part of the UI was integrating a loyalty reward system that awarded players with points for playing a roulette-like poker modality within the Pick N' Play site. Everything was made to feel more game-like, while with the look and style of the Ottawa Senators NHL brand.