Visual Design + Art Direction
Brief: The brand required a design piece for guests at a branding event, where 3M showcased their novel use of materials, as well as they're pragmatic approach to innovation.
Solution: "Thankful trees" were created as cutouts of glow-in-the dark plastic. The trees would stick to a wall, hiding discreetly until the lights went out. Once in the dark a "thank you" message from the tree would be revealed, expressing appreciation for the lights being out. A small effort that gives more life to the environment.
* Gracias = Thank You (In Spanish)