Visual Design + Art Direction
Brief: 3M had a branding event where they presented the brand as eco-friendly an socially involved. They required a design piece for guests, which showed the brand's use of novel materials, as well as they're pragmatic approach to innovation.
Solution: "Thankful trees" were created through cutouts of glow-in-the dark plastic. The trees would stick to a wall, hiding discreetly until the lights went out. Once in the dark a "thank you" message from the tree would be revealed, expressing appreciation for the lights being out. A small effort that gives more life to the environment.
* Gracias = Thank You (In Spanish)