Art Direction + VIsual Design
Client: Unilever / Hellmann’s
Brief: Unilever wanted to increase consumer engagement with their Hellmann’s Light mayonnaise on a nationwide level. A key aspect, was creating awareness of the product as a healthy and delicious alternative.
Solution: A digital and mass media campaign that invited people to gather on “The Yummiest Day”, a day of sharing the world’s longest sandwich with Hellmann’s Light Mayonnaise. Convocation happened through traditional, and digital media; for an event that was held in a theme park, where people could play games and enjoy all kinds of treats from the brand.
The event enjoyed heavy press coverage, with a PR strategy that solidified the brand as a facilitator for worry-free fun.