JULIO CUMANA
Scribe
What's Your Idea?
A digital ecosystem that invites and inspires creativity.
Scribe, the largest paper and office supplies company in LATAM wanted to create a branded experience that represented their values and what they offer and help in their consumer's lives.
Role
Digital Art director, Digital Designer, Concept Artist, Branding Designer, UI/UX,
SOLUTION
A multi platform mobile device and installation-based experience through which common people could easily make a creature by shifting and combining animal and object parts on touch-based interfaces.
The 3 most creative "creature makers" would be rewarded by the brand with the opportunity to learn and develop their creativity by traveling to 3 unique places around the world.
Alternate Interfaces
Illustration & Concept Art
Original illustrations hand made and digitized with imagery inspired on the brand's mascots.
PR & LIVE EVENTS
The campaign grew to involve public art and participation by up an coming artists.
