Unilever - Good Heart
a 360 campaign that rewarded sharing happiness with ice cream.
The brand set digital installations around the country that invited people to smile at camera's in their structure. Once they did, the camera would detect that and reward them with two pieces of ice cream. One for themselves and another for sharing. The campaign culminated with "The happiest day" a live concert with loads of ice cream and fun for everyone.
Digital Art director, Digital Designer, Concept Artist, UI & UX Designer
Share Happy MACHINES
The "Share happy" machines only required a smile
to dispense ice cream.