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JULIO CUMANA

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Unilever - Good Heart

Share Happy

a 360 campaign that rewarded sharing happiness with ice cream.

The brand set digital installations around the country that invited people to smile at camera's in their structure. Once they did, the camera would detect that and reward them with two pieces of ice cream. One for themselves and another for sharing. The campaign culminated with "The happiest day" a live concert with loads of ice cream and fun for everyone.

Role

Digital Art director, Digital Designer, Concept Artist, UI & UX Designer

Día de la Felicidad 2 / Case

Día de la Felicidad 2 / Case

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Share Happy MACHINES

The "Share happy" machines only required a smile

to dispense ice cream.

WEB Ui & UX

Final Live Event

 

El Día de la Felicidad

El Día de la Felicidad

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